The only thing we love more than a Sunday lie-in is approaching challenges with a can-do attitude, staying focused on the situation, and ultimately viewing every challenge as an opportunity to learn.
Here are some of the challenges we’ve overcome.
Moving away from Kenshoo for bidding, Skyscanner wanted to test automated bid strategies in SA360 and quantify the impact of Auction Time Bidding. Brainlabs help devise and automate the test set up across a large number of campaigns and accounts and produced a business case for wider adoption.
Borg Warner found it hard to reach their audience programmatically, favouring local media and B2B publications historically. Together we identified their key audiences and automated creative production and drove a -94% reduction in eCPA and reduce creative production time by 98%.
By tailoring their programmatic approach Eastpak saw a >5x increase in CTR whilst decreasing CPA. All while scaling investment in the channel by 160%.
Activating automated bidding in SA360 along with feeding more relevant business data into the platform enabled Simply Business to drive +17% more quotes for insurance with a 20% decrease in CPA.
Understanding the need to guide small business owners into their remarketing pipeline, Simply Business and Brainlabs designed a high targeted programmatic campaign across multiple formats increasing lead prospected by 169% and brand interest by 1349%
The FT has numerous subscriptions each with their own estimated longer term value. FT wanted to keep a high volume of conversions, but also focus the mix on those delivering for them in the longer term. Brainlabs and The FT drove a 48% increase in high value customer share and a 25% increase in conversions with DV360.
With a complex and highly diverse user base, the FT knew that it's acquisition efforts needed to be highly personalised. Using dynamic creatives along with targeting and tracking in DV360 and CM, they saw a 35% increase in engagement whilst cutting CPAs by 19%.
Activating automated bidding within SA360 enabled Which? to drive a 35% decrease in CPA YoY whilst pushing conversion volumes up by 75%
Expanding into the US market provided the opportunity for collaboration between RS Components and their Brainlabs team enabling deeper data collection and necessary preparation for the privacy centric future.