Campaign manager 360
Google Marketing Platform’s nerve center for campaign tracking, audiences, verification, and reporting.
Connects all the dots
Accurately measure and attribute your activity with Campaign Manager 360
The bells & whistles
Cross platform tracking
Track multiple cross channel platforms in a single location- affiliates, social, search, display and more
Customisable attribution models
Choose and compare attribution models, from last click through to intelligent DDA modelling to gain insight into your activity.
Use IAB standard definitions of viewability for reporting and go further using ActiveView and ActiveView+ from Google
Unique reach reporting
Measure people not cookies to see the unique users you have reached. Accuracy is ensured using Google's own User Graph including device data for cross-device measurement and attribution