Power up your market share with Google Marketing Platform
with a little help from Brainlabs
The key to your marketing success is in the agility that Google Marketing Platform provides
Explore the GMP stack
How can Google Marketing Platform help you solve your challenges?
Not all customers are equal. Some live in big houses with high tariffs, some buy bundled products, some have long minimum terms, and so on.
One of the biggest challenges for utilities brands is using the differences between these customers for reporting, optimization and audience creation.
From weighted bidding to margin optimization, GMP platforms have a whole host of solutions that help utilities brands drive their business goals forwards.
In utilities, it can be hard to determine how valuable a person is when they first become a customer. Will they stay a year? Will they take out more products? Which ones and how many?
GMP offers several ways to combine your online data with the actions happening offline. You can use these insights to assist with reporting, bidding and audience creation across all of your marketing channels.
Many B2B businesses have models which predict customer and lead value - but they’re not using them for marketing.
When you integrate your value prediction models, GMP makes optimizing towards higher quality leads based on their potential long-term value easy and can provide huge uplifts in performance.
And if you don’t have an LTV or lead scoring model yet, don’t worry because Brainlabs can help there too!
We know that in utilities the most valuable customers take out multiple products. Once your customer is through the door with their first product, the next job is identifying which other products they are eligible for and interested in.
GMP has a huge number of audience features which allows you to create cohesive, targeted cross-selling campaigns across search, display, video and your website so you can increase the revenue you make per person.
Some agencies will hold your data hostage which means you can’t leave without losing access to all of your data. Honestly, we think that’s abhorrent and we will never put any of our clients in that situation.
With GMP by Brainlabs, you will have full ownership of and access to all of your data. No agency politics, no hidden fees. Total transparency.
About GMP by Brainlabs
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We're Google's Next Gen Partner
We know the ins and outs of Google Marketing Platform products and use our expertise to turbocharge your performance. We’re also one of only a few partners worldwide certified by Google to sell the technology.
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We can help you achieve your vision
We close the gap between the potential of Google Marketing Platform and your business goals, supporting growth, reducing costs and increasing cross-team collaboration.
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We have a team of GMP experts!
We're not a team of salespeople, we're a team of experts who understand Google Marketing Platform inside and out. Our goal is to get the platforms working for you.
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You get a dedicated account manager
You won't find any ticket systems here. You get a dedicated account manager that knows your company, your goals and will help you to identify opportunities for innovation.
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We don't stay still
Tech doesn't stay still and neither do we so we can tell you what your peers are doing and if you're being left behind. You have access to our experience from working with hundreds of clients.
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We're more than just a solution provider, we're your partner
Every partnership begins with and is nurtured through consultation from our on-boarding and training through to day-to-day technical support. The support we provide is as helpful, thoughtful and as tailored as possible.
Read more about our range of services
Our Services