Campaign Manager 360
Google Marketing Platform’s nerve center for campaign tracking, audiences, verification, and reporting.
Connects all the dots
Accurately measure and attribute your activity with Campaign Manager 360
Use Campaign Manager to record data from numerous platforms both within and external to the GMP ecosystem. Record data from SA360 and DV360 to see the impact of your upper funnel activity, bring in data from affiliates, email campaigns, social and more.
Using your comprehensive data gathered in Campaign Manager, use an array of different attribution models to understand your channel's impact on conversion journeys and intelligently distribute budgets across your media to drive the biggest impact. Conversions are de-duplicated to enable the most accurate insights.As you would expect, Campaign Manager supports a huge array of formats: Display, dynamic, expandable, lightbox, interactive video, TrueView, YouTube bumpers, mobile , in-app, high impact, masthead, skins, skippable video (and more!). Moreover, with native links into Google's design platform, Studio, making, serving and trafficking creative is streamlined.
CM360 features
The bells & whistles
Cross platform tracking
Track multiple cross channel platforms in a single location- affiliates, social, search, display and more
Customisable attribution models
Choose and compare attribution models, from last click through to intelligent DDA modelling to gain insight into your activity.
Viewability
Use IAB standard definitions of viewability for reporting and go further using ActiveView and ActiveView+ from Google
Unique reach reporting
Measure people not cookies to see the unique users you have reached. Accuracy is ensured using Google's own User Graph including device data for cross-device measurement and attribution
