Display and Video
Build media plans, execute campaigns, negotiate inventory deals, manage audiences, monitor spend, and optimize results all in one place.
Grow your reach and inspire your customers with DV360
All the trimmings
Unrivalled inventory & audiences
YouTube, GDN, PubMatic, martb, SPOTX, Teads, Rubicon, index exchange, freewheel, appnexus, mopub and more! Utilise Google's customer data as your own through in-market segments, affinity, custom intent and demographic data. You can also have 1st party data uploads and access to 3rd party audience lists to broaden or deepen your audiences.
Diverse buying formats
From the open auction to tag-based IOs DV360 offers flexibility and security in the auction. Premium inventory can be bid upon as well through Private auctions, preferred deals and Google's own Programmatic Guaranteed.
Custom bidding algorithms
Tailor bidding objectives to your goals through weighting different parts of the customer journey, giving DV360 enough data to optimise, but focus on the actions which matter most to your business
Brand safety controls
Fraud protection, ads.txt only inventory, MRC-accredited metrics including impressions, viewability and invalid traffic detection, Brand Quality hub focusing on auditing and controlling brand safety settings & full integration with 3rd party verification platforms.