Display and Video
Build media plans, execute campaigns, negotiate inventory deals, manage audiences, monitor spend, and optimize results all in one place.
Impressive right?
Grow your reach and inspire your customers with DV360
DV360 has access to inventory from every major DSP worldwide and also has exclusive rights over YouTube and the Google Display Network. Across these a wide array of buying types are there to suit your needs and provide to access premium advertising space. These include: open auction, preferred deals, tag-based IOs, Private market place and guaranteed inventory.
Overlaying this are audiences and contextual signals from one of the biggest data owners in the world - Google. These include affinity, in-market and demographic data. If this wasn't enough, audience lists can be bought from 3rd party provides directly in the platform and 1st party data can be uploaded as well with unrivalled match rates using Google's User Graph.
All this means that you have the ability to find your customer where they are and serve them with relevant and impactful creative.
As you would expect, DV360 can facilitate creative in a huge array of formats: Display, dynamic, expandable, lightbox, interactive video, TrueView, YouTube bumpers, mobile , in-app, high impact, masthead, skins, skippable video (and more!)
By connecting into the wider GMP stack, DV360 can utilise Floodlight tags, which enable you to record and gain insight from the whole customer journey. This can help with creation of customised audiences for particular sets of customers or drive wider insight for your business.
One of the most exciting features within DV360 are custom algorithms. These allow you to truly customise the objectives and targets you set Google's Smart Bidding. By weighting different parts of the journey or utilising a more sophisticated approach you can re-gain control and drive towards what is important for you - be it return customers, sales rather than views or anything else you can think of!
The programmatic ecosystem is rife with opaque fees, ad fraud and in the end wasted media spend. Add to this the risks around brand safety and it can be a challenge to make the leap to a new DSP.
Google's ecosystem has a clear and simple set of commercials at its heart. You also have ownership of your own data and admin rights to your account, you can see what's going on and why you've been charged without sensorship.
DV360 has industry leading contextual and site-based controls to ensure that your brand stays protected. Furthering this are native integrations with ad fraud tools which enable pre and post bid monitoringDV360 features
All the trimmings
Unrivalled inventory & audiences
YouTube, GDN, PubMatic, martb, SPOTX, Teads, Rubicon, index exchange, freewheel, appnexus, mopub and more! Utilise Google's customer data as your own through in-market segments, affinity, custom intent and demographic data. You can also have 1st party data uploads and access to 3rd party audience lists to broaden or deepen your audiences.
Diverse buying formats
From the open auction to tag-based IOs DV360 offers flexibility and security in the auction. Premium inventory can be bid upon as well through Private auctions, preferred deals and Google's own Programmatic Guaranteed.
Custom bidding algorithms
Tailor bidding objectives to your goals through weighting different parts of the customer journey, giving DV360 enough data to optimise, but focus on the actions which matter most to your business
Brand safety controls
Fraud protection, ads.txt only inventory, MRC-accredited metrics including impressions, viewability and invalid traffic detection, Brand Quality hub focusing on auditing and controlling brand safety settings & full integration with 3rd party verification platforms.
