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FreshBooks Boosts Conversion Efficiency with GMP

FreshBooks offers a subscription-based product that includes invoicing, accounts payable, expense tracking, time tracking, retainers, fixed asset depreciation, purchase orders, payroll integrations, double-entry accounting, and industry-standard business and management reporting. It targets predominantly small to medium sized businesses.

2,500

New Sign Ups

25%

Reduction in CPA

The Challenge

FreshBooks wanted to build in-house programmatic display programs from scratch to supplement search and social efforts, increase global market presence and generate new qualified trial offer registrations. They approached Brainlabs to provide both technology and strategic direction for their new channel.

How we helped

  • Brainlabs onboarded Display and Video 360 and Campaign Manager allowing access to rich inventory and accurate measurement
  • We helped FreshBooks to evaluate their existing data to select meaningful KPIs as well as an appropriate budget given their campaign objectives
  • Finally training was provided to enable their team to optimize and plan their activity in the future.

Tell us your goals
We love a challenge

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