Harbour the power of your data
using Google Marketing Platform
Reach travelers at every stage of their journey whether they’re actively looking to book flights and hotels or simply dreaming of a sunny trip abroad.
Aren’t we all?
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25%
increase in passengers year on year
43%
reduction in CPA
26%
increase in bookings to priority destinations
Using smart bidding and automation in SA360 to deliver real business impact for TUI
TUI and First Direct are part of the TUI Group, the largest leisure, travel, and tourism company in the world. They were in the process of moving their accounts in-house when they reached out to us.
Find out what happened next...
Read more
Explore the GMP stack
Things change a lot (and really fast) in travel. Whether you are selling hotel rooms, flights, holidays or experiences, making sure your marketing campaigns always reflect your current offering with up-to-date prices is really hard.
Worry not - you can fully automate this process using Google Marketing Platform, saving you time and maximizing your budget! Watch your campaigns automatically create, update and pause themselves as products go in and out of stock or prices change.
Not all customers are equal - at least not when it comes to value. Some fly short haul once a year or less. Others are global jet setters, flying several times a year.
From weighted bidding to expected value optimization, GMP platforms have a whole host of solutions that help finance brands optimize towards customer value.
In travel, the speed at which products and packages sell changes all the time but you can increase your marketing efficiency by bidding based on availability or occupancy.
Your hotel is already 90% full for the next 12 weeks? Okay, let’s pause that campaign for now.
A priority route isn’t selling quickly enough? Okay, let’s boost bids and test a 24-hour promotion.
Oh and did we mention you can do this automatically?
In travel, it’s very difficult to know what a person’s lifetime value (LTV) might be when they become a customer. Will they book once or return multiple times a year across several years?
When you integrate your value prediction models, GMP makes optimizing towards higher quality leads based on their potential long-term value easy and can provide huge uplifts in performance.
And if you don’t have an LTV model yet, don’t worry because Brainlabs can help there too!
Some agencies will hold your data hostage which means you can’t leave without losing access to all of your data. Honestly, we think that’s abhorrent and we will never put any of our clients in that situation.
With GMP by Brainlabs, you will have full ownership of and access to all of your data. No agency politics, no hidden fees. Total transparency.
About GMP by Brainlabs
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We're Google's Next Gen Partner
We know the ins and outs of Google Marketing Platform products and use our expertise to turbocharge your performance. We’re also one of only a few partners worldwide certified by Google to sell the technology.
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We can help you achieve your vision
We close the gap between the potential of Google Marketing Platform and your business goals, supporting growth, reducing costs and increasing cross-team collaboration.
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We have a team of GMP experts!
We're not a team of salespeople, we're a team of experts who understand Google Marketing Platform inside and out. Our goal is to get the platforms working for you.
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You get a dedicated account manager
You won't find any ticket systems here. You get a dedicated account manager that knows your company, your goals and will help you to identify opportunities for innovation.
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We don't stay still
Tech doesn't stay still and neither do we so we can tell you what your peers are doing and if you're being left behind. You have access to our experience from working with hundreds of clients.
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We're more than just a solution provider, we're your partner
Every partnership begins with and is nurtured through consultation from our on-boarding and training through to day-to-day technical support. The support we provide is as helpful, thoughtful and as tailored as possible.
Read more about our range of services
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