Cultivate prospects and engage leads with Google Marketing Platform
Hell yes!
GMP is a one-stop shop for better business outcomes. Plan, buy, measure, and optimize your digital media in a single platform
Explore the GMP stack
How can Google Marketing Platform help you solve your challenges?
Not all leads are equal and one of the biggest challenges in B2B and lead generation businesses is identifying high-quality leads early and weeding out those that aren’t worth investing time or marketing spend in.
From weighted bidding to expected value optimization, GMP platforms have a whole host of solutions that help B2B brands optimize towards customer value.
We know that when it comes to lead generation, there is a lot of interaction that takes place offline which makes it very hard for you to track the impact of your marketing campaigns.
GMP integrates with Salesforce and other CRMS and offers several ways to attribute your online activity to your offline deals. You can use these insights to assist with reporting, bidding and audience creation across all of your marketing channels.
Many B2B businesses have models which predict customer and lead value - but they’re not using them for marketing.
When you integrate your value prediction models, GMP makes optimizing towards higher quality leads based on their potential long-term value easy and can provide huge uplifts in performance.
And if you don’t have an LTV or lead scoring model yet, don’t worry because Brainlabs can help there too!
Some agencies will hold your data hostage which means you can’t leave without losing access to all of your data. Honestly, we think that’s abhorrent and we will never put any of our clients in that situation.
With GMP by Brainlabs, you will have full ownership of and access to all of your data. No agency politics, no hidden fees. Total transparency.
About GMP by Brainlabs
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We're Google's Next Gen Partner
We know the ins and outs of Google Marketing Platform products and use our expertise to turbocharge your performance. We’re also one of only a few partners worldwide certified by Google to sell the technology.
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We can help you achieve your vision
We close the gap between the potential of Google Marketing Platform and your business goals, supporting growth, reducing costs and increasing cross-team collaboration.
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We have a team of GMP experts!
We're not a team of salespeople, we're a team of experts who understand Google Marketing Platform inside and out. Our goal is to get the platforms working for you.
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You get a dedicated account manager
You won't find any ticket systems here. You get a dedicated account manager that knows your company, your goals and will help you to identify opportunities for innovation.
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We don't stay still
Tech doesn't stay still and neither do we so we can tell you what your peers are doing and if you're being left behind. You have access to our experience from working with hundreds of clients.
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We're more than just a solution provider, we're your partner
Every partnership begins with and is nurtured through consultation from our on-boarding and training through to day-to-day technical support. The support we provide is as helpful, thoughtful and as tailored as possible.
Read more about our range of services
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