Reach the highest lifetime value customers with Google Marketing Platform
In a heavily regulated industry, Google Marketing Platform will help you find meaningful ways to connect and nurture relationships with your target audiences
You won’t look back
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25%
increase in conversions
20%
reduction in CPA
48%
increase in share of high value conversions
Custom bidding leads to more conversions at a lower CPA for the Financial Times
The Financial Times is an internationally-renowned newspaper group, focusing upon financial, legal, and business news.
Find out what happened next...
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14%
incremental reduction in CPA
1349%
increase in brand interest
169%
increase in prospects compared to projections
Simply Business increases marketing efficiencies and enjoys 1349% increase in brand interest
Simply Business is a fast-growing, UK-based, tech-driven company supplying tailored insurance to small businesses. Brainlabs partnered with Simply Business to support their expansion into the US market and to increase their marketing efficiencies through Search Ads 360, Display & Video 360, and Campaign Manager.
Find out what happened next...
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Explore the GMP stack
How can Google Marketing Platform help you solve your challenges?
Not all customers are equal. Some have big bank accounts, some have higher interest rates, some become dormant or try to game incentive systems.
From weighted bidding to expected value optimization, GMP platforms have a whole host of solutions that help finance brands optimize towards customer value.
In financial services, it can be hard to determine how valuable a person is when they first become a customer. Will they stay a year? Will they take out more products? Which ones and how many?
GMP offers several ways to combine your online marketing and website data with the actions happening offline. You can use these insights to assist with reporting, bidding and audience creation across all of your marketing channels.
We know that in finance the most valuable customers take out multiple products. Once your customer is through the door with their first product, the next job is identifying which other products they are eligible for and interested in.
GMP has a huge number of audience features which allows you to create cohesive, targeted cross-selling campaigns across search, display, video and your website so you can increase the revenue you make per person.
Some agencies will hold your data hostage which means you can’t leave without losing access to all of your data. Honestly, we think that’s abhorrent and we will never put any of our clients in that situation.
With GMP by Brainlabs, you will have full ownership of and access to all of your data. No agency politics, no hidden fees. Total transparency.
About GMP by Brainlabs
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We're Google's Next Gen Partner
We know the ins and outs of Google Marketing Platform products and use our expertise to turbocharge your performance. We’re also one of only a few partners worldwide certified by Google to sell the technology.
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We can help you achieve your vision
We close the gap between the potential of Google Marketing Platform and your business goals, supporting growth, reducing costs and increasing cross-team collaboration.
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We have a team of GMP experts!
We're not a team of salespeople, we're a team of experts who understand Google Marketing Platform inside and out. Our goal is to get the platforms working for you.
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You get a dedicated account manager
You won't find any ticket systems here. You get a dedicated account manager that knows your company, your goals and will help you to identify opportunities for innovation.
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We don't stay still
Tech doesn't stay still and neither do we so we can tell you what your peers are doing and if you're being left behind. You have access to our experience from working with hundreds of clients.
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We're more than just a solution provider, we're your partner
Every partnership begins with and is nurtured through consultation from our on-boarding and training through to day-to-day technical support. The support we provide is as helpful, thoughtful and as tailored as possible.
Read more about our range of services
Our Services