Stratospheric bidding results
Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.
+30%
ROAS vs control
-13%
CPA vs control
The Challenge
Skyscanner were on smart bidding on Google Ads, and Kenshoo bidding on Yahoo Japan before they moved onto SA360. They wanted to move onto ATB SA360 bidding to unlock further bidding opportunities but wanted proof it gave the same results as Google Ads.
How we helped
We used a Brainlabs developed script to mass create drafts and experiments within Google Ads.
SA360 bid strategies were then applied to the test campaigns which therefore created an A|B test between the old and new strategies.
The test ran for over 4 weeks to allow for learning periods to complete.
Tell us your goals
We love a challenge
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25%
increase in passengers year on year
43%
reduction in CPA
26%
increase in bookings to priority destinations
Using smart bidding and automation in SA360 to deliver real business impact for TUI
TUI and First Direct are part of the TUI Group, the largest leisure, travel, and tourism company in the world. They were in the process of moving their accounts in-house when they reached out to us.
Find out what happened next...
Read more -
2
Months total transition time
7x
New SA360 experts at Skyscanner
(On)boarding SA360 from Kenshoo
Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.
Find out what happened next...
Read more