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(On)boarding SA360 from Kenshoo

Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.

2

Months total transition time

7x

New SA360 experts at Skyscanner

The Challenge

With 74 markets, 168 accounts and 4 different engine types (Google Ads, Microsoft Ads, Yahoo Japan and Yandex) and a long history of using Kenshoo for everything from data uploads and bidding to reporting the challenge for Skyscanner was clear. How do we move quickly, efficiently and replicate functionalities relied on in Kenshoo whilst minimising performance impact.

How we helped

1. Exploration

Brainlabs thoroughly reviewed the current usage of Kenshoo and mapped the accounts to be moved to construct a training and transition plan.

We agreed to move at speed, creating an MVP then iterating into the future to maximise immediate workflow and performance gains for Skyscanner.

2. Training & Tracking

We delivered an in-depth training programme covering basic platform use to advanced features

Due to the complexity of Skyscanner’s tracking set up, we conducted some trial implementations in advance to ensure the scaled roll-out would be smooth.

3. Managed Transfer

Migrated accounts in stages, balancing tracking and performance stability with account transfer prioritisation and client deadlines

Tell us your goals
We love a challenge

  • 25%

    increase in passengers year on year

    43%

    reduction in CPA

    26%

    increase in bookings to priority destinations

    Using smart bidding and automation in SA360 to deliver real business impact for TUI

    TUI and First Direct are part of the TUI Group, the largest leisure, travel, and tourism company in the world. They were in the process of moving their accounts in-house when they reached out to us.

    Find out what happened next...

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  • +30%

    ROAS vs control

    -13%

    CPA vs control

    Stratospheric bidding results

    Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.

    Find out what happened next...

    Read more