Offline Revenue Uploads to SA360
Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.
2m
Conversions Uploaded Monthly
5+
SA360 features unlocked
The Challenge
Skyscanner wanted to bid to revenue within SA360, but these revenue calculations occurred offline rather than on the page at time of conversion. The challenge was to upload these conversions onto SA360 so that they could be used across Microsoft, Yahoo and Yandex, as well as Google to drive business objectives. There are ~2m conversions monthly.
How we helped
Brainlabs build a bespoke data pipeline for Skyscanner based on their own data storage systems. A program was developed to accept data from an Amazon S3 bucket and upload it into Google Cloud.
From there the data is verified and cleaned to be accepted by SA360. Checks and notifications are also built within Google Cloud to expose if there are issues with the data on a particular day.
We finally use the conversion API to push conversion data into the platform, including redundant data uploads to account for any upload errors. This process runs daily.
The Results
Uploading in excess of 2 millions conversions a month for Skyscanner utilising an automated system not only saved them time it meant that we unblock a number of other features for them to use in SA360. Bidding towards their business objectives rather than a proxy, enhanced reporting using u-variables, ATB using smart bidding in Google Ads and more!
Tell us your goals
We love a challenge
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25%
increase in passengers year on year
43%
reduction in CPA
26%
increase in bookings to priority destinations
Using smart bidding and automation in SA360 to deliver real business impact for TUI
TUI and First Direct are part of the TUI Group, the largest leisure, travel, and tourism company in the world. They were in the process of moving their accounts in-house when they reached out to us.
Find out what happened next...
Read more -
2
Months total transition time
7x
New SA360 experts at Skyscanner
(On)boarding SA360 from Kenshoo
Skyscanner is a metasearch engine and travel agency The site is available in over 30 languages and is used by 100 million people per month. The company lets people research and book travel options for their trips, including flights, hotels and car hire.
Find out what happened next...
Read more