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Not all customers are equal. Often one of the biggest challenges for brands is using the differences between customers for reporting, optimization and audience creation.

From weighted bidding to expected value optimization, GMP platforms have a whole host of solutions that help B2B brands optimize towards customer value.

It can be hard to determine how valuable a person is when they first become a customer. GMP offers several ways to combine your online data with the actions happening offline. You can use these insights to assist with reporting, bidding and audience creation across all of your marketing channels.

Being able to report on the actual long-term value of customers can provide a whole new level of insight into the performance of your marketing at all levels of the funnel so you know where to invest your time and money to drive better results.

Many brands have models which predict customer and lead value - but they’re not using them for marketing.

When you integrate your value prediction models, GMP makes optimizing towards higher quality leads based on their potential long-term value easy and can provide huge uplifts in performance.

And if you don’t have an LTV or lead scoring model yet, don’t worry because Brainlabs can help there too!

In sectors such as travel and eCommerce, things are changing all the time. GMP lets you easily build and maintain thousands of campaigns. In fact, you can fully automate this process using GMP. Watch as your campaigns automatically create and pause themselves based on price and stock changes.

Some agencies will hold your data hostage which means you can’t leave without losing access to all of your data. Honestly, we think that’s abhorrent and we will never put any of our clients in that situation.

With GMP by Brainlabs, you will have full ownership of and access to all of your data. No agency politics, no hidden fees. Total transparency.