(On)boarding SA360 from Kenshoo

The Challenge

With 74 markets, 168 accounts and 4 different engine types (Google Ads, Microsoft Ads, Yahoo Japan and Yandex) and a long history of using Kenshoo for everything from data uploads and bidding to reporting the challenge for Skyscanner was clear. How do we move quickly, efficiently and replicate functionalities relied on in Kenshoo whilst minimising performance impact.

How we helped

1. Exploration

Brainlabs thoroughly reviewed the current usage of Kenshoo and mapped the accounts to be moved to construct a training and transition plan.

We agreed to move at speed, creating an MVP then iterating into the future to maximise immediate workflow and performance gains for Skyscanner.

2. Training & Tracking

We delivered an in-depth training programme covering basic platform use to advanced features

Due to the complexity of Skyscanner’s tracking set up, we conducted some trial implementations in advance to ensure the scaled roll-out would be smooth.

3. Managed Transfer

Migrated accounts in stages, balancing tracking and performance stability with account transfer prioritisation and client deadlines