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Wins Qualified Site Visitors With Custom Bidding

Grand & Toy is a Canadian B2B end-to-end supplier of office products and services, founded in 1882 by James Grand as a home-based stationery printing business. It is owned by The ODP Corporation, whose other brands include Office Depot and OfficeMax.


Lift in CTR


Reduction in bounce rate


Lift in new site visitors

The Challenge

Grand & Toy needed to increase site visit traffic. Critically the traffic needed to be from qualified and interested future customers in order to support a secondary goal to increase overall site interactions and conversions

How we helped

Brainlabs worked with G&T to understand their objectives. From there we planned a change in metric for optimising display activity. Given the complexity and number of conversions, we opted to use the DV360 custom bidding functionality.

  • Developed a custom bidding algorithm via DV360 to optimize audience and content targeting consisting of a heavy-focus on top performing in-market and affinity audiences (e.g. bargain hunters, value shoppers, etc.)
  • Adjusted custom bidding to optimize toward mid- to lower- funnel site performance, such as product page and order confirmation page loads, to improve the overall quality and volume of audiences to the website


Tell us your goals
We love a challenge

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